Visit any social media platform and you'll see a common theme. The traditional approach to fitness is one that overlooks the individual and aims to group everyone into one small box. It's an environment that focuses on exterior ideals and creating the perfect image.
UNBOWED challenges the traditional view on fitness. Personal fitness is derived from within and means different things to each individual. It comes in all different shapes, sizes, and ability levels. We believe that fitness should not be a competition to be better than the rest, but rather a journey in which we all lift each other up. At UNBOWED, our influencers, athletes, and brand ambassadors are our pack, and at UNBOWED, everyone is welcome. All body types, all cultures, all disciplines, all accessibilities. The pack never leaves a wolf behind.
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UNBOWED bolsters the power of the individual. The power of the pack comes from the power of the wolf. UNBOWED brand ambassadors represent every type of wolf—the lone wolf, the powerful wolf, the beginner wolf, and the experienced wolf. It's all about showcasing how we are all unique, yet all on this same path to physical health and fitness.
We're not like other fitness companies. Our mission is to build a community of individuals who empower one another and lift each other up. There's no shaming, no guilt-tripping, just positive motivation. Our men's apparel and women's apparel are designed to be worn both inside and outside the gym and are made for every body type. Our supplements and gym accessories will take your workout to the next level. Online ordering is fast and easy, and all products ship free with a purchase of $99 or more.
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UNBOWED is a community of individuals who stand up against the toxic environment of the standard fitness industry. We lift each other up and encourage others to embrace what makes them unique. Join us in helping others find their inner wolf.